New digital profiles in the 4.0 society

Your job could have an expiration date. The possibility of your profession disappearing to make way for others is real. Digital profiles are replacing other analog jobs that are at serious risk of being forgotten.

Various studies suggest that around 70% of today's babies will work in jobs that do not exist. This digital transformation goes hand in hand with the development of new technologies that require new skills. Automation will also play a key role, which will particularly affect less skilled professions.

The implementation of 4.0 technologies in all layers of our reality means that we are already talking about society 4.0 in many areas.

Which digital profiles are most in demand?

Although it is difficult to know with certainty which professions are the most promising today, we can get a rough idea. The digitalization of society is underway and companies are looking for talent for their vacancies.

Large companies are anticipating the demands of the future. For years, digital profiles have been increasingly in demand on job portals and those requiring more manual skills are in clear decline.

Industry 4.0 is gaining ground in the world of work. More and more job offers require knowledge of the metaverse, robotics, virtual reality, augmented reality or mixed reality.

According to Alexandra Earl, senior director of consulting at Gartner, "only 9% of employees are highly digitally skilled." This gives an idea of the high demand for talented professionals that exists right now.

Professions that we had never heard of five years ago are now a trend. However, the positive trend could be reversed given the current situation, as large technology companies such as Amazon or Netflix are adjusting their workforces to reduce costs.

The most demanded digital profiles at present are the following:

Mobile Marketing Specialist

In Spain, almost 80% of the population over the age of 14 has a smartphone in its pocket. Web traffic via mobile has long since surpassed that of computers. The reach of this channel for digitized companies is undeniable.

The role of the Mobile Marketing Specialist is to build customer loyalty through actions carried out through this channel. This professional uses techniques and strategies to promote a brand, but always through the mobile.

Salaries for this role are quite generous. The remuneration ranges from 35,000 euros per year, for those who have just started, to 90,000 euros per year for seniors with more than 6 years of experience. These data, as well as all those referring to salaries are extracted from the report 'The digital profiles your company needs' (2022), prepared by the consulting firm Michael Page.

UX Designer

Now it is not enough to know how to design websites, you have to know how users behave on them. The role of the UX (User Experience) Designer is to interpret the use that customers and prospects make of a site to guide them, and, together with the contents, achieve conversion.

It is necessary to use user-friendly products. Among his tasks, the UX Designer performs tests to ensure that his work is understandable at the user level. He explores among possible solutions and chooses the most appropriate for its target audience.

It is one of the digital profiles that best pays the less experienced, starting from a base of 40,000 euros per year. Professionals with more developed projects can pocket 90,000 euros gross per year.

Specialists in the metaverse

Bloomberg Intelligence has already put the value of the metaverse at $500 billion by 2030. There are more and more applications and users in this parallel reality. The business opportunities in this ecosystem are infinite and the demand for specialists is on the rise.

The company formerly known as Facebook, now Meta, hired 10,000 metaverse specialists in October 2021. The mission of this elite team is to realize Mark Zuckerberg's vision for these virtual environments. Since then, many companies have been looking for similar profiles.

The salary range for metaverse professionals goes from 40,000 to 100,000 euros gross per year. Talent pays.

Software Developer

One of the most promising job opportunities. There are many vacancies for this position due to the need to provide solutions in a digital environment. Among their skills, they are required not only to know how to program in several languages, but also to have a creative vision.

Grand View Research estimates the growth of the commercial software and business services sector at 11.7% by 2030.

Profiles for the robotics sector

The most apocalyptic believe that robots will take jobs. Quite the opposite. They are already creating jobs. Their arrival is giving rise to the creation of new professions, which do not necessarily have to have a technical profile.

Automation is an opportunity to revolutionize the labor market. It is not only necessary to program these robots; it is also necessary to interpret their data and establish ethical patterns to guide their behavior and their relationship with humans.

e-Commerce Professionals

Although it already generated a considerable volume of business, the pandemic has taken e-commerce to the next level. The way we consume has changed forever, more and more frequently at the click of a mouse.

For the e-Commerce sector, it is necessary to have knowledge in sales, SEO and web programming. A multidisciplinary profile that makes many of these professionals have opted for freelance work.

Marketing specialists

There are several profiles within the marketing area that are being demanded in the 4.0 society. From the Digital Marketing Manager to the content creator, all of them know how to manage the presence of a brand on the Internet and make it grow around objectives.

The professions in this area are diverse, ranging from junior Content Marketing Specialist, to the 80,000 euros per year that a CMO with several years in the position can earn.

Web Analyst

If you are not on the Internet, you don't exist. This is the reality in an increasingly digitalized world. The role of the web analyst in this environment would be to measure and quantify any action on the network.

It is a highly specialized profile, which requires knowledge in areas such as web positioning, online marketing, web architecture or statistics. This makes them highly demanded by recruiters specialized in the ICT industry.

Those just starting out in the profession earn around 30,000 euros per year. The amount rises to 80,000 when they achieve the rank of senior.

SEO Specialists

In line with the above, knowing how to make a web page appear in the first results of Google is a skill to be taken into account. The people in charge of this are SEO specialists, professionals who are able to position contents among the first ten positions of a search engine. Without paying for it.

The main difficulty these professionals face today is the need for continuous training. The constant changes in Google's algorithm mean that much of their work can become obsolete from one day to the next. Without warning.

Not the highest paid on this list. And, there is a wider choice of professionals than in the other cases.

Future trends in digital profiles

The line that mark the most demanded digital profiles today gives clues about the path to the future. Professionals with knowledge in 4.0 technologies will be the most sought after by recruiters and human resources departments.

In a second step, we find communication and marketing specialists. In a world where information flows are diffuse and complex, people who know how to interpret, process and interpret them are needed. They adapt corporate messages to the user level.

Although technology will play a major role in the digital professions of the future, soft skills will continue to be necessary. Manual work will irremediably change, but it will not disappear. What's more, some professions may benefit from changes in the economic climate.

The average age of Spain's inhabitants keeps rising with each census. The trend is clearly upward and is already being felt in the population pyramid. It is estimated that in 2050 life expectancy will be 93 years and 63% of Spaniards will be over 65.

In this scenario, one of the manual jobs that will remain in contention will be that of caregivers. Although there are those who believe that this work can be carried out by robots, human presence will still be necessary. It is not possible to automate the empathy these people need.

Talent, training and digital profiles

The labor market is changing at the pace set by technology and society. The new global objectives that arise require new professions that adapt to new opportunities and objectives. This is where digital profiles come into play, which are already a reality.

The big challenge for recruiters right now is finding talent. Companies are having serious problems filling many of their vacancies. Universities and training centers must reinvent themselves to adapt to these new labor flows.

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